Course Title: Strategies for Diversification of Financial Products in Kenyan SACCOs

Duration: 1 Day (Full-Time)

Target Group: SACCO CEOs, marketing and business development managers, credit managers, finance officers, product development officers, and board members.

1. Executive Summary

This course equips SACCO leaders and professionals with the strategic insights and practical tools to diversify their financial products in line with cooperative principles, member needs, and regulatory guidelines. The training emphasizes market-driven innovation, feasibility analysis, and risk management to enhance growth, competitiveness, and sustainability.

2. Course Objectives

By the end of this course, participants will be able to:

1. Understand the principles and importance of product diversification in SACCOs.
2. Identify emerging financial products and opportunities within the cooperative sector.
3. Develop strategies for innovation, marketing, and product differentiation.
4. Evaluate financial and operational risks associated with diversification.
5. Design sustainable financial products aligned with SACCO goals and member expectations.

3. Expected Learning Outcomes

Participants will be able to:

1. Conduct market analysis to identify member needs and product gaps.
2. Formulate strategies for introducing and managing diversified financial products.
3. Apply financial modeling and feasibility analysis to new product initiatives.
4. Integrate innovation and technology in product development.
5. Strengthen SACCO competitiveness and member satisfaction through diversification.