Course Title: Membership and Assets Growth in Kenyan SACCOs

Duration: 5 Days (Full-Time)

Target Group: SACCO management, board members, membership and marketing officers, finance officers, strategic planning teams

1. Executive Summary

This training course equips SACCO management and board members with knowledge and skills to grow membership, mobilize deposits, and sustainably expand SACCO assets. The course combines theoretical concepts with practical exercises and real-world case studies from Kenyan SACCOs.

2. Course Objectives

By the end of the training, participants will be able to:

1. Understand strategies for increasing SACCO membership and engagement.
2. Apply techniques for mobilizing and managing deposits to grow assets.
3. Design and implement marketing and member retention strategies.
4. Strengthen financial planning and investment decisions.
5. Monitor performance and measure success of membership and asset growth initiatives.

3. Expected Learning Outcomes

Participants will be able to:

1. Develop actionable plans to increase SACCO membership.
2. Design deposit mobilization campaigns and innovative savings products.
3. Identify opportunities for sustainable asset growth and diversification.
4. Apply monitoring tools to track membership growth and asset performance.
5. Implement strategies enhancing member satisfaction, loyalty, and retention.