Course Title: Protection of the Brand and Services in Kenyan SACCOs

Duration: 1 Day (Full-Time)

Target Group: SACCO CEOs, marketing managers, compliance officers, product managers, and senior management involved in branding and service delivery.

1. Executive Summary

This course equips SACCO leaders and staff with strategies to protect and enhance their brand reputation while ensuring high-quality service delivery. Participants will learn how to manage brand perception, prevent reputational risks, maintain service standards, and integrate brand protection into operational and strategic planning.

2. Course Objectives

By the end of this training, participants will be able to:

• Understand the importance of brand protection in SACCO growth and sustainability.
• Identify risks to brand reputation and service delivery.
• Develop strategies to maintain consistent and high-quality service standards.
• Protect SACCO intellectual property and brand assets.
• Align brand and service protection strategies with regulatory requirements and organizational goals.

3. Expected Learning Outcomes

Participants will be able to:

• Implement measures to safeguard the SACCO brand.
• Monitor and evaluate brand perception and service quality.
• Prevent and manage reputational risks effectively.
• Foster a culture of quality service and brand awareness among staff.
• Integrate brand and service protection strategies into SACCO operations and governance.