Course Title: Strategies for Diversification of Financial Products in Kenyan SACCOs

Duration: 5 Days (Full-Time)

Target Group: SACCO CEOs, board members, product development officers, finance managers, marketing managers, and credit officers.

1. Executive Summary

This 5-day course equips SACCO leaders and practitioners with knowledge and practical skills to diversify their financial products. It emphasizes understanding member needs, regulatory compliance, product innovation, risk management, and strategic planning to increase revenue streams and strengthen member value.

2. Course Objectives

By the end of the training, participants will be able to:

1. Understand the importance of product diversification in SACCO growth and sustainability.

2. Identify opportunities for new financial products and services.

3. Develop and implement strategies for diversifying SACCO product offerings.

4. Assess and mitigate risks associated with new products.

5. Align product diversification strategies with regulatory requirements and member needs.

3. Expected Learning Outcomes

Participants will be able to:

1. Conduct market research and member needs analysis for product development.

2. Design and launch innovative financial products.

3. Evaluate performance and profitability of diversified products.

4. Manage operational and regulatory risks in product diversification.

5. Integrate product diversification into SACCO strategic and business planning.